A leaked document originally released in 2016 has resurfaced, offering insight into the Opposition National Democratic Congress (NDC) strategic efforts to undermine Dr. Mahamudu Bawumia, the NPP’s flagbearer for the upcoming general elections, is the focus of the NDC’s strategy to undermine his campaign.
This strategy revolves around a dedicated “war room” where party members and communication experts collaborate to develop and distribute specific messages. The primary goal of this active hub is to identify and exploit Bawumia’s weaknesses, utilizing both social media and traditional communication channels to influence public opinion.
The cornerstone of the NDC’s strategy involves dissecting Bawumia’s economic track record, emphasizing perceived inconsistencies and shortcomings. By carefully examining his previous statements and policies, the NDC seeks to paint Bawumia as an ineffective and unreliable leader.
The NDC is keenly aware of the power of storytelling in shaping public perception. By developing a persuasive storyline that raises suspicions about Dr. Bawumia’s trustworthiness, the party aims to diminish his support base and pave the way for its own candidate.
Utilizing Social Media: Enhancing the Message
As indicated in the outlined strategy, the NDC has enlisted individuals on various social media platforms, which have become crucial arenas in Ghana’s political sphere, to utilize these platforms for amplifying its message. This involves employing targeted initiatives and influencer networks to engage specific demographics and launching multiple criticisms regarding Dr. Mahamudu Bawumia’s credibility.
The Human Element: Capitalizing on Bawumia’s Perceived Vulnerabilities
The NDC’s approach includes exploiting perceived weaknesses in Dr. Bawumia, such as concerns about his health and accusations of elitism. Through subtle emphasis on these issues, the NDC aims to construct a narrative of vulnerability surrounding Dr. Mahamudu Bawumia.
